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A STAT Search Analytics interface

Don't Redesign STAT!

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Selected Work2026HDCase Study

Hired to redesign the flagship product, I then convinced the company NOT to redesign it for 7 years, and instead, focus on more impactful releases to our clients.

Company: STAT Search Analytics

Role: Senior UX Manager and research lead

Focus: Research, product strategy, prioritization, ROI

Result: Redesign delayed for seven years while higher-value work shipped

Episodes

11 Episodes

1
Don't Redesign STAT!
0:16
Hired to redesign the flagship product, I then convinced the company NOT to redesign it for 7 years, and instead, focus on more impactful releases to our clients.
2
How I focused on more meaningful work
Intro
Hired to redesign the flagship product, I then convinced the company NOT to redesign it for 7 years, and instead, focus on more impactful releases to our clients.
3
STAT Search Analytics
Context
STAT’s aging enterprise interface sets up what was supposed to be a full redesign.
4
Strategy
Strategy
The redesign question becomes a business decision that needs evidence, not taste.
5
Discovery Session
Step 01
Discovery sessions separate anecdotal redesign pressure from real customer pain.
6
URQBS (erk-you-biss)
Step 02
An URQBS session turns vague concerns into answerable research questions.
7
PMF Survey
Step 03
A PMF survey shows customers are asking for features before a visual overhaul.
8
Research Interviews
Step 04
More than 40 client interviews confirm UI updates are not the top priority.
9
Combined the feedback. Brainstormed solutions.
Step 05
The combined feedback becomes a clearer set of higher-value product opportunities.
10
Calculated ROI
Step 06
Impact, effort, and churn data turn the alternatives into an ROI-backed roadmap.
11
18 months of more impactful work
The Outcome
STAT delays the redesign and spends seven years on more meaningful work.

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Trailers & More

Original STAT interface

Research interviews

Roadmap outcome

About Don't Redesign STAT!

Cast: Darian Grant, STAT leadership, Product, Dev, BI, department heads, STAT clients

Genres: Product Strategy, UX Research, SaaS, Prioritization

This show is: Evidence-led, contrarian, strategic