1 Episode
Redesign STAT!
How I convinced the company to finally bring our flagship product out of the stone ages to decrease cancellations, increase conversions, and increase user satisfaction.
Episodes
14 Episodes- 1
Redesign STAT!
0:29A short summary video of STAT's redesign. Made with Seedance 2.5
- 2
After 14 years... it was time.
IntroHow I convinced the company to finally bring our flagship product out of the stone ages to decrease cancellations, increase conversions, and increase user satisfaction.
- 3
Some STAT history
ContextDarian turns project context, design decisions, and delivery details into the next chapter of the story.
- 4
Strategy
StrategyDarian turns project context, design decisions, and delivery details into the next chapter of the story.
- 5
Got some current feedback
Step 01Darian turns project context, design decisions, and delivery details into the next chapter of the story.
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Combined the PMF results with the rest of our feedback
Step 02Darian turns project context, design decisions, and delivery details into the next chapter of the story.
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Presented the findings and pitched the redesign
Step 03Darian turns project context, design decisions, and delivery details into the next chapter of the story.
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Updated Strategy
Updated StrategyDarian turns project context, design decisions, and delivery details into the next chapter of the story.
- 9
Prioritized the sections to be released
Step 04Darian turns project context, design decisions, and delivery details into the next chapter of the story.
- 10
Restructured the UX team
Step 05Darian turns project context, design decisions, and delivery details into the next chapter of the story.
- 11
Created the design direction and pattern library
Step 06Darian turns project context, design decisions, and delivery details into the next chapter of the story.
- 12
Ran through so many design sprints
Step 07Darian turns project context, design decisions, and delivery details into the next chapter of the story.
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Et voila!
Et voila!Darian turns project context, design decisions, and delivery details into the next chapter of the story.
- 14
Less cancellations, more demos and satisfaction!
The OutcomeDarian turns project context, design decisions, and delivery details into the next chapter of the story.
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About Redesign STAT!
Cast: Darian Grant, STAT leadership, Ziff Davis, Product, Dev, UX, UI contractor, clients
Genres: Product Strategy, UX Redesign, SaaS, Leadership
This show is: High-stakes, strategic, transformative