Darian Grant

Design DirectorUX LeadershipProduct Design16+ Years

I lead UX teams and design complex, data-heavy products. My work sits where strategy, research, systems thinking, and hands-on product design meet, turning messy business problems into experiences people can actually use.

More Info

16+ years shipping products

Design leadership + hands-on UX

Darian’s Picks

Recently AddedDomain Overview

How consolidating our “Aha!” moments into one screen became our most popular page, plus the story of a dramatic redesign that kicked off a larger company initiative.

Recently AddedMoz 2.0

How a weekend redesign helped me get company-wide commitment to rebuild Moz Pro's UI/UX, how I supported my team throughout it, and what happened when it became too slow.

My AI Finance Consolidator

How I used Claude as my design partner and lead developer to build an app that cut my monthly 4-hour bookkeeping task down to 30 minutes.

ePACT's New CICO Flow

How I updated ePACT's Check-in/out flow to cut 300 interactions down to 6.

Arbutus Capital

How I rage-redesigned, SEO’ed, and rebuilt Arbutus Capital’s website, leading to a 24x increase in organic business enquiries.

The STAT Collection

Don't Redesign STAT!

Hired to redesign the flagship product, I then convinced the company NOT to redesign it for 7 years, and instead, focus on more impactful releases to our clients.

Redesign STAT!

How I convinced the company to finally bring our flagship product out of the stone ages to decrease cancellations, increase conversions, and increase user satisfaction.

STAT 2’s Design Sprints

How we modernized STAT incrementally through a repeatable design sprint process that kept UX ahead of Dev without sacrificing research, validation, or confidence in our decisions.

Keyword Ins/Outs

How I refined an MVP to save months of work for the devs, 9 hours of CS time a week, and increased the unique value of our product... all without a fancy UI.

The Tags Summary Tab

A quick project with an extremely lean design process that decreased our Churn rate by 41%.

Made at Moz

Recently AddedDomain Overview

How consolidating our “Aha!” moments into one screen became our most popular page, plus the story of a dramatic redesign that kicked off a larger company initiative.

Recently AddedMoz 2.0

How a weekend redesign helped me get company-wide commitment to rebuild Moz Pro's UI/UX, how I supported my team throughout it, and what happened when it became too slow.

Accessible Bar Charts

Reinvented how Bar charts can meet accessibility standards without sacrificing aesthetics.

All Case Studies

Recently AddedDomain Overview

How consolidating our “Aha!” moments into one screen became our most popular page, plus the story of a dramatic redesign that kicked off a larger company initiative.

Recently AddedMoz 2.0

How a weekend redesign helped me get company-wide commitment to rebuild Moz Pro's UI/UX, how I supported my team throughout it, and what happened when it became too slow.

My AI Finance Consolidator

How I used Claude as my design partner and lead developer to build an app that cut my monthly 4-hour bookkeeping task down to 30 minutes.

Don't Redesign STAT!

Hired to redesign the flagship product, I then convinced the company NOT to redesign it for 7 years, and instead, focus on more impactful releases to our clients.

Redesign STAT!

How I convinced the company to finally bring our flagship product out of the stone ages to decrease cancellations, increase conversions, and increase user satisfaction.

STAT 2’s Design Sprints

How we modernized STAT incrementally through a repeatable design sprint process that kept UX ahead of Dev without sacrificing research, validation, or confidence in our decisions.

ePACT's New CICO Flow

How I updated ePACT's Check-in/out flow to cut 300 interactions down to 6.

Keyword Ins/Outs

How I refined an MVP to save months of work for the devs, 9 hours of CS time a week, and increased the unique value of our product... all without a fancy UI.

The Tags Summary Tab

A quick project with an extremely lean design process that decreased our Churn rate by 41%.

Accessible Bar Charts

Reinvented how Bar charts can meet accessibility standards without sacrificing aesthetics.

Arbutus Capital

How I rage-redesigned, SEO’ed, and rebuilt Arbutus Capital’s website, leading to a 24x increase in organic business enquiries.

Older Work

Otherly

A platform for friends and neighbors to give and get help with anything, where I came on as Lead UX Designer to redo an MVP that had been built without a clear vision.

Sparq Next Gen

I worked with a UX and design team of seven at Vision Critical to redesign Sparq, their fifteen-year-old customer feedback platform, into a version new users could get started on without losing what existing customers relied on.

Perfect Drift

Perfect Drift was an Android street-racing game at A Thinking Ape that had lost two Lead Designers and fallen far behind schedule before I was brought in to help get it moving again.

S.M.A.S.H Monsters

S.M.A.S.H Monsters was an iOS game at A Thinking Ape where I acted as a UX consultant to the lead designer, planning and running the usability tests.

The 1%

The 1% was a personal experiment: a stripped-down chat app built to test whether people would pay to hold on to status in a game.

Meego Village

Meego Village was a village-builder mobile game from A Thinking Ape that I took over as Product Lead, prototyping new features and running promotions to bring engagement back up.

Party in My Dorm

Party in My Dorm is A Thinking Ape's mobile campus game, where as product lead I built new features, redesigned the account security flow, and ran promotions.

FIFA Ultimate Team 13

My last Ultimate Team where I worked on solving the 40% drop off rate after users visited our first screen.

FIFA Ultimate Team 12

My second FIFA Ultimate Team release at Electronic Arts Canada, where I redesigned the New Items flow around paper prototyping and usability testing.

Are They People

A quick project kicked off to test adverts on websites... and to determine which animals think they're people.

What's Your Thing

A unified university clubs system that two friends and I built as a side project, so club managers could stop updating a campus website, a Facebook page and an email list every time something changed.

FIFA Ultimate Team 11

The first FIFA Ultimate Team release I worked on at Electronic Arts Canada, designing its first supporting web app and the in-game leaderboards.

FIFA 11

On FIFA 11 I worked with the design and production team, writing Career Mode news stories, setting up tournaments, and answering questions from the translation team in Spain.

FIFA 10

My first professional design work, FIFA 10 on the Wii, at Electronic Arts.

e-Create

e-Create is a university project: a site where people search for recipes to turn old, unwanted items into something new.