FIFA Ultimate Team 11

This is the first FIFA Ultimate Team DLC package that I worked on at Electronic Arts Canada as a UX and Game Designer , though the game was originally launched in 2009.

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As the game mode was picking up a lot of good momentum, my main task was to design the supporting Web App for the game , as well as some minor in-game features like the leaderboards system.

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Below are my examples from this project.

By FIFA Ultimate Team 11, it was in its third year of production, but this was the first year it was getting a supporting web app.

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My tasks were to transfer the selected features and functionality from the console version over to the web app. I would create the functionality with wireframes, then work closely with the IDs to create the mockups.

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Here you can see a wireframe next to the final outcome.

On the console side, the leaderboards were a pretty simple task and a good introduction to the world of FIFA Ultimate Team. I created the functionality, flow and wireframes for the screens, then worked with an UI Designer to produce the final mockups.

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Though I've lost the wireframes, here you can see the final mockup of the leaderboards feature.

When we released the web app, the amount of trading increased by 8x, almost overnight, and purchases with in-game currency almost went up by a factor of 3 when measuring web app users vs console-only users.

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Though I don't quite remember the outcome of the leaderboards, it's also interesting to note that the leaderboards are still in FIFA Ultimate Team 17, with nearly identical functionality, just styled differently.