Designing brands, websites, and apps with clarity and purpose.
Approach
Briefing
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Action
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Results
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We deliver quality
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We craft experiences
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We build partnerships
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Team
Daniel Kim
CEO and co-founder
Kimberly Otto
Designer
Mike Sout
Developer
Cristine Fin
Engineer
We are
Not just a simple studio.
Noura™
Nobex Designs
Side Freelancer
Started in 2016
Electronic Arts
UX Designer II - 1 yr 11 mos
UX Designer - 2 yrs
A Thinking Ape
Senior UX Designer
2 yrs 3 mos
Alida
Lead UX Designer
2 yrs 2 mos
STAT Search Analytics
UX Manager - 2 yrs 8 mos
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ePACT Network
UX Director
1 yr 1 mo (contract)
Moz
Senior UX Manager - 3 yrs 1 mo
Principal UX Strategist - 1 yr 4 mos
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Work
Arbutus Capital
Arbutus Capital
ProblemS
- Increase in cancellations: Cancellations were happening at a faster rate, and Customer Support was citing the stagnancy of our product as a large factor. The style was the same since day 1, and STAT had not released anything new in years.
- Decrease in conversions: Conversions were slowing down and Sales was citing our outdated UI/UX as a reason why. Apparently younger SEOs felt more comfortable with our competitors as they offered a better UI/UX.
- Time: Ziff Davis wanted everything fixed quickly as they recently acquired our company and wanted STAT to stop haemorrhaging money.
ProblemS
- Increase in cancellations: Cancellations were happening at a faster rate, and Customer Support was citing the stagnancy of our product as a large factor. The style was the same since day 1, and STAT had not released anything new in years.
- Decrease in conversions: Conversions were slowing down and Sales was citing our outdated UI/UX as a reason why. Apparently younger SEOs felt more comfortable with our competitors as they offered a better UI/UX.
- Time: Ziff Davis wanted everything fixed quickly as they recently acquired our company and wanted STAT to stop haemorrhaging money.
ProblemS
- Increase in cancellations: Cancellations were happening at a faster rate, and Customer Support was citing the stagnancy of our product as a large factor. The style was the same since day 1, and STAT had not released anything new in years.
- Decrease in conversions: Conversions were slowing down and Sales was citing our outdated UI/UX as a reason why. Apparently younger SEOs felt more comfortable with our competitors as they offered a better UI/UX.
- Time: Ziff Davis wanted everything fixed quickly as they recently acquired our company and wanted STAT to stop haemorrhaging money.
ProblemS
- Increase in cancellations: Cancellations were happening at a faster rate, and Customer Support was citing the stagnancy of our product as a large factor. The style was the same since day 1, and STAT had not released anything new in years.
- Decrease in conversions: Conversions were slowing down and Sales was citing our outdated UI/UX as a reason why. Apparently younger SEOs felt more comfortable with our competitors as they offered a better UI/UX.
- Time: Ziff Davis wanted everything fixed quickly as they recently acquired our company and wanted STAT to stop haemorrhaging money.
GOALS
- ANYTHING to reduce cancellations and increase conversions: The company needed to come up with a confident solution on how to slow down cancellations, and increase conversions.
- Do it quickly: Ziff Davis wanted a silver bullet that would stop STAT and Moz from haemorrhaging money. The sooner, the better.
How to measure success
- Decrease in churn
- Increase in demo requests
- Increase in conversions
Constraints and considerations
No changes to the backend
Whatever solution we landed on, we were not allowed to change anything in the backend with STAT. Backend changes were always too much effort and too risky to the existing data our users relied on.we landed on, we were not allowed to change anything in the backend with STAT. Backend changes were always too much effort and too risky to the existing data our users relied on.