Electronic Arts

FIFA Ultimate Team 12

My second FIFA Ultimate Team release at Electronic Arts Canada, where I redesigned the New Items flow around paper prototyping and usability testing.

Overview

Redesigning the New Items Flow

This is the second FIFA Ultimate Team DLC package that I worked on at Electronic Arts Canada as a UX and Game Designer.

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My Role

This year, my jobs were to redesign the New Items flow to be more intuitive, increase fun and engagement wherever possible, and incorporate best UX practices on all new designs.

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Below are some examples of my work on this project.

Prototyping and Testing

Paper Prototypes and Usability Sessions

From the user information gathered from the marketing and data teams, I came up with an initial design for the New Items flow. I then gathered feedback from our usability tests with the wireframes, then worked with the Interface Designers to create proper mockups.

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Here you can see an image of the original paper prototype and a video from one of our final paper prototype sessions.

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‍In this video, you can see how I conduct my sessions; giving them a task scenario, and then unbiasedly prompting them to speak their mind to ensure I get the best and most accurate feedback from them.

Final Version

Less time on the screen, more time playing

Here you can see the final version of the New Items flow which resulted in less time spent on this screen. Though that may sound like a bad thing, it was actually good. It meant our players could manage their new items much faster and get back to playing the game or buying more packs of cards.

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This was also a huge win for prototyping at the company, as it got a lot of attention from upper management and other product managers at the company.