FIFA Ultimate Team 12

Electronic Arts Canada

Darian Grant


  • Company: Electronic Arts
  • Role: Assistant Designer/Producer
  • Platform(s): PS3/Xbox 360/Web


This is a DLC package for FIFA and uses free-to-play mechanics to drive revenue. My jobs were to redesign the New Items flow to be more intuitive, increase fun and engagement wherever possible, and incorporate UX practices on all new designs.

View the official website at

Paper Prototyping

From the user knowledge, gathered from the marketing and data teams, I came up with an initial design for the New Items flow. I then gathered feedback from our usability tests with the wireframes, then worked with the Interface Designers to create proper mockups.

The video is from one of our final paper prototype sessions. In this video, you can see how I conduct my sessions; giving them a task scenario, and then unbiasedly prompting them to speak their mind to ensure I get the best and most accurate feedback from them.

Final Version

Here you can see the mockup of the final version of the New Items flow, after several reiterations based off of feedback from our tests, and I've also uploaded a video that a fan made, showing you all of the interactions and full experience of the New Items flow, to give you an idea of the depth of this design.