Sept 2016 - Jauary 2017
Lead UX Designer / Researcher
Analyzed the current site's metrics for pain points, performed usability tests and extensive research interviews to properly define the target audience, redeigned the MVP and worked with the IDs to define the branding and mockups.
Aug 2015 - Aug 2016
Worked on a design team of 7 to redesign their current SaaS platform. Conducted extensive user research and analyses to define and solve problems. Delivered wireframes, sitemaps, prototypes, and design documentation to the dev team, plus more.
Dec 2012 - Jan 2015
A Thinking Ape
Lead UX Designer
Worked on multiple mobile apps. Used our metrics tools to gather data on our users to justify design decisions for new features and additions. Also supported other projects with usability testing on low to hi fidelity prototypes.
Jan 2009 - Nov 2012
Electronic Arts Canada
Worked on 5 different titles across console, mobile and web over 3 years. Incorporated and taught best UX practices along the way. Worked closely with the user research department to gather data for prototypes of all levels and to justify design decisions for new features.